Despite unbelievable growth in the internet some surveys still show that the majority of small businesses have yet to setup a website. As more and more of todays consumers are becoming computer savvy it has become expected that a business has a website; not having at least a minimal digital presence could end up costing you business.
Here are the top 3 reasons you need a website in todays world:
1.Level the playing field.
Online websites are treated the same, whether they are owned by a huge fortune 500 compant or Farmer Joe up the street. Everyone gets the same amount of screen space to get their message out and generate business – what matters is how well you make use of that space. Believe it or not a well designed, properly marketed website that cost a few hundred dollars can very much out-perform a poorly designed website that cost several thousand dollars.
2.Better Customer Service.
A website makes it possible to provide instantly viewable information, news, and specials for your customer base. You can provide a Frequently Asked Questions (FAQ) section on your site so that people researching your company will likely already have many of the concerns taken care of before they even contact you. Not only does this satisfy your customers but it can also lead to time saved by your customer relations staff.
Websites and social profiles are also a great way to gain feedback from your customers and prospective customers.Using forms or polls you can garner great information about how to better server your customers needs.
When you buy a print article it is a static advertisement that runs for a standard set amount of time. When you have a well designed website it is a dynamic source of current advertisements as well as news and information for your customers. A website will be online for you, hyping your services or product 24 hours a day, 365 days a year and generally for the cost of what a one time print advertisement would end up costing you. Even if your initial site design is complex or costly chances are you will see better return versus investment from a website than any print ad.
A website will also allow your company to reach a larger audience than traditional, local advertising.
Anyone with an internet connection anywhere in the world can find your website and thereby your business – giving you a huge opportunity to almost instantly increase your audience and potential customer base.
In this day and age, no matter how small your business might be you simply can not afford to be without at least a nominal web presence. As standard as business cards and yellow page ads were in previous decades, so are websites in today’s market. To find the business you need for your company you must be online and your website needs to be well designed, and marketed to be effective for you.
I offer a variety of affordable Boise web design, Boise SEO (search engine optimization), and other online marketing services (ghost blogging, social network management) in order to provide the very best tech solutions for your business needs. I work within a variety of markets, have years of experience, and can work within almost any budget. Contact me today to start developing your digitial presence!