If it ain’t workin’ you ain’t using it right…
There is some debate regarding the effectiveness of using social network marketing on sites like Facebook,Twitter and other profile based platforms as a valid search engine optimization method. Some key points to the possible truth of that view is concern over lack of return on investment, as the maintenance of those social portals requires more and more time (not just because I am Bejeweled champion, either!), and from the watering down of link-juice due to those platforms using “no-follow” code on displayed links.
Aren’t we supposed to be all about the organic SEO?! What happened to believing that you don’t (yet) have to pay to play on the information superhighway, that anyone with the motivation to do so and a little bit of know how can rank with the big boys and nary have to shell out a dime to the great web gods for the glory of Page One…?
Homegrown Organic Links
These are a big part getting overlooked from the “no-follow” standpoint. Yes many social sites won’t really be giving you any link love in a backlink sense to your site (some argue even those ‘technically count’), but what they CAN do is provide a lot of actual PEOPLE who visit your site…and after all isn’t that what we’re trying to do?
You can be the worst salesman in the world and if you have something people want or can use and present it to a big enough audience; you will sell it. More traffic, more leads, more business…less people, less leads, less business.
So make sure if you are going to use social sites for SEO that you put your links wherever you are allowed to do so, but more than that don’t just stick them in there, (click here) , make them something people will be interested to click on. This can be as easy as creating a witty profile statement, or creating a good “hook” for your link when you post it on Twitter.
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Use a similar style in all your publication or linking efforts any time you can in order to see higher organic traffic to your site – don’t just spew content and links, make it INTERESTING, add some spin to that web. You can post links til you’re blue in the face, but if you are doing it incorrectly or only to try to appease the algorithms you may find the most important part is missing from your website: visitors.
It all comes down to not just using these online tools, but understanding the subtleties of using them in their best manner. Don’t just post, engage. Don’t just link, drive. Leverage your fan pages with a personal profile (it can be for more than just pictures of the kids or talking to mom), boost your website with an externally hosted blog – YES even if your main website is in a blog format.
Optimize locally through engaging your follower base. Market globally by connecting these portals to create your own syndication — using these tools to their fullest potential. Some might say that level of individual time and effort is just too much to invest in reaching a client base, but think on this: The social networks online today allow us to communicate with others more efficiently and widely than we’ve ever been able to before. Can you imagine if you had to hand write and mail a card to each one of your clients every day?! Using social network marketing for search engine optimization is more than just tags, keywords, and links: it’s knowing your visitors, it’s interconnectivity; putting it to work for your online presence is key to digital success.
Not sure where to start? Need help with your blog, optimizing your current site or creating a new website? Contact me for the very best Boise SEO, Social Network Management, Ghost Blogging, and Web Design online.