Stuffing Should Only Be for Thanksgiving
When most people get interested in SEO and find out some of the basics it is natural habit to fall into “big hammer” methods of getting results by cramming as many keywords into one’s site content as possible. And it isn’t uncommon for those methods to get results – even good results – quickly and with seemingly little effort. Making keyword rich content can easily get out of hand quickly. How much is enough? How much is too much?
Most people aim for a keyword density of 2% (i.e. use the keyword 2 times for every 100 words).
It’s a fine balance. Generally you want your main keyword to appear a several times either in your text or as the title of a paragraph (in bold), with keywords that are your secondary focus trailing along in frequency.
You will know for sure that you are stuffing a bit too heavily if every other word in your content is a keyword. You want your text content to have a natural flow for human readers while still being keyword dense; there are a few good methods for this.
Use keywords as a title of a paragraph or section, using bold, and/or “H” tags in the html code itself. Search engines will give a bolded word (and especially an H tag) slightly more weight than regular text on your site. H tags may just look like big text, but search engines read them differently and give them extra keyword power.
This is an H1 Tag:
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This is an H2 Tag:
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This is an H3 Tag:
It’s not JUST about the number of times your keywords appear either. WHERE they appear also can play a big role. Make sure your keywords appear in these places as good rules of thumb for best keyword visibility:
The Title Tag.
The Page URL.
The Main Heading (H1 or H2).
The first paragraph of content.
At least 3 times in the body content (more or less depending on amount of content and if and only if it makes sense).
Search Engine Optimization isn’t some mystic art, it comes down to easy to understand elements created and managed in balanced proportions. It takes time and it takes effort to see lasting results, especially as algorithms are constantly changing.
Don’t understand any of this? Just don’t have time to manage your SEO or social network marketing? I can help! Contact me to find out how I can help you develop your digital presence to work for you.