Lots of #SEO companies promise they can get you to #1 in Google – and honestly IT’S EASY! Especially if they get you there for keywords no one is searching for! Your site may be optimized, but that doesn’t mean it’s optimized for the best terms.
Case in point: for YEARS the highest sought after phrase for REALTORS® in Idaho’s Treasure Valley has been “Boise Idaho Real Estate” and because of that it has some of the highest competition in the region. Sad Fact: it was searched for over HALF as many times as Boise Homes.
How do you know what to optimize for? RESEARCH. There are a number of great tools out there for doing just that but the latest and my current new favorite comes right from the big brothers at Google, called Insights.
Check it out