social network management

Myths About Social Media

To dispel some common misconceptions: social media success isn’t determined by driving up website traffic, but that *can* be a side effect if it’s done especially well. Social media success isn’t necessarily determined by providing better customer service, although it can be used as a powerful tool accomplish that. How does one determine success in social media?

Don’t you know, it’s smoke and mirrors and buzzwords, it’s mysterious and confounding algorithms and formula’s that would curdle Merlin’s blood! Not only that, but to pay to manage social media is insanely expensive and doing it yourself is far beyond the comprehension of any mere mortal! ­čśŤ

Uh, yeah…about THAT.

Success in social media is both more difficult to obtain than you might imagine, and easier to accomplish than most will admit – but often all it takes is patience, and three even harder to find elements:

Relevancy. Effort. Consistency.

The last one is harder than you might think.
The second one is where most stumble and fail.
The first one perhaps hardest to grasp of all as it’s fleeting.
If any one element is missing the effort will fail – perhaps not horribly, but worse: by being nothing more than mediocre.

Are you an individual or small business owner interested in learning more about what social media really equates to for your business, and how you can leverage it to gain improved online exposure?

I love meeting great progressively minded folks who are interested in taking hold of their digital destiny; am always glad to talk a little shop over coffee, and even offer full web consulting services or social media training to help you get started. Drop me a line so we can get connected!

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Categories: Boise SEO, boise social network management, social network management | Tags: , , , , | 2 Comments

Boise SEO: Keyword Research

Lots of #SEO companies promise they can get you to #1 in Google – and honestly IT’S EASY! Especially if they get you there for keywords no one is searching for! Your site may be optimized, but that doesn’t mean it’s optimized for the best terms.

Case in point: for YEARS the highest sought after phrase for REALTORS┬« in Idaho’s Treasure Valley has been “Boise Idaho Real Estate” and because of that it has some of the highest competition in the region. Sad Fact: it was searched for over HALF as many times as Boise Homes.

How do you know what to optimize for? RESEARCH. There are a number of great tools out there for doing just that but the latest and my current new favorite comes right from the big brothers at Google, called Insights.

Check it out
http://www.google.com/insights/search/

Categories: Boise SEO, boise social network management, Design Blog, Search Engine Optimization, social media, social network management | Tags: , , , , | Leave a comment

Social Media Fu: Be Like Water

┬áThe Master knew what he was talking about when he said “Be like the nature of water”…and like many deep profound truths it is a philosophy so elementally pure that it can be applied to nearly any concept – even social media.

A true social media master will be like the nature of water. Like Bruce says: First, empty your mind. Don’t get caught up in what you think you know. Social media is alive and ever changing, as such we must be centered and willing to accept it’s constant flux.

Be formless, shapeless, like water. Don’t limit yourself to just one network, one mindset, one way of looking at a goal. You must free your mind. Diversify your message for more powerful content. If you are managing a ┬áaccount on Twitter, become Twitter. If you want to succeed with your Facebook page, become Facebook. Learn the networks and how to use them, more importantly: USE THEM. The best way to learn is to do.

Water can flow, or it can crash. So can your social media strategies. While one can’t always predict changes in cultures or how demographics may accept experimental new marketing techniques ( no matter how “liquid” of a marketeer they are! ) a larger percentage of how much success you will see is limited only by you.

If you want to expand on creating a consistent message across multiple profiles, try presenting it on each network in a different way. This  can not only allow you to create more enticing content for cross-network followers but also help to cover more keyword ground. Spin it to win it.

Water is the softest stuff on earth, but it can penetrate rock. Don’t forget, be persistent. When your efforts, no matter how small a drop in the bucket they may be, are combined over time you can still see tremendous effects. The rain doesn’t carve away the mountain all at once, but one drop at a time.

Be Like the Nature of Water My Friends…stay social. : )

Categories: Boise SEO, boise social network management, Search Engine Optimization, social media, social network management | Tags: , , , | Leave a comment

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