Posts Tagged With: blog tips

Boise SEO Blog: SEO Basics

Thank you for visiting my humble Boise SEO blog. It is my hope to share with you my knowledge regarding the world of search engine optimization and how you can apply very basic, easy to use, tactics to improve your website.

Search engine optimization often seems to be all smoke and mirrors to most people, but in truth it really is not that wildly difficult to understand and grasp in order to harness the power of search engines to improve your website traffic, sales, and digital presence.

It really comes down to just a few key factors deciding how your website is positioned in search engine results pages (SERP). Lets look at a couple most important factors:

Content – Not JUST content but KEYWORD rich content. Keywords are the targeted words or phrases that you want to use in order for people to find you in search results. Use your keywords within your websites text as often as possible without sounding like a broken record or “stuffing” your site. For instance, one of my keywords is Boise SEO; as you have seen I’ve used it a couple times in this blog post. Not only that, often when I have used it I will make it a link to the website or page I wish to lend a little “google juice” to. Which brings us to our next SEO factor….

Linking – Backlinks, or links from other sites to yours tend to be most important, but internal links have also now become valid and important as a positioning factor as well. By establishing incoming links from other quality well positioned websites to your site you gain credibility with the search engines – they figure if you have 5,000 sites pointing to you saying “This is a resource for Boise SEO” that there must be something to those links; thusly they give you a bump up in the search engine results. Internal links on your site (links to other pages on your site) are important as well as they demonstrate an interc0nnectivity and flow of information, as well as a larger picture of your overall site footprint. For instance in this paragraph I will tell you if you want to know what a blog is to follow the link I just made. Sites with more pages, obviously contain more content, and sites with more content and more links to that content are easier to navigate for users and search engines like that.

Keyword Difficulty – this isn’t something you will really have any control over. Keyword Difficulty is basically the number of websites competing to gain placement for a particular term or phrase. When you search on Google you will see up at the top the number of results; that is a good general way to judge difficulty for a keyphrase without using third party software or tools. The more people vying to be number one for a phrase (like Boise SEO) the more difficult it will be for newcomers or any one particular site to gain placement for that word or phrase without putting in some footwork. If you find there is very very low difficulty for a given keyword it may not be best to focus on gaining ground for that search as obviously many people may not be searching for Purple Zebra Hacksaws….

A basic formula for this might read Keyword Density + #of Backlinks – Keyword Difficulty &  = SERP

INSIDER SEO TIP: a rule of thumb I go by is that if you see less than 200,000 results for any given phrase you search on, chances are you should be able to EASILY gain position for that search with minimal work [ie keyword density alone in many cases].

Lesser Factors that Impact Search Engine Position:

Age of the site: this is quickly becoming less of a factor but for a while just by having a site for a long time you could gain some credibility.

Meta-Tags: Really not SO important. Your title tag will carry a little more weight, but really these tags just count towards your overall keyword density more than being any sort of magic SEO bullet.

Page Load Time: yes, the time it takes for your site to load is now becoming a factor in search engine placement; will likely become an even bigger factor in the future with the advent of live searches and more mobile users. It is for this reason (thankfully) that simplicity and sanity may soon return to an internet near you.

These things are really just the tip of the iceberg, and honestly this post was written a bit self-servingly to assist in my own little Boise SEO experiment – but you will note that I did not just tout “buy my stuff buy my stuff” or promise to “demystify” SEO secrets and then only give you a bunch of fluff. I SHARE my SEO knowledge as much as I can in order to help make a better more well informed online community – because after all god knows I can only handle so many SEO, Boise Ghost Blogging and Idaho Social Management customers on my own anyway! ; )

Don’t hesitate to hit me up on any of my social portals if you have any questions or if this Search Engine Samurai can ever be of honorable service!

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Categories: Boise SEO, Boise SEO Clients, Design Blog, Search Engine Optimization | Tags: , , , , , , , , , , | 1 Comment

What is a blog anyway?

I get asked this all the time by my Idaho web design clients – they hear the buzz word and hear blog this blog that from all directions but are still left guessing as to what a blog actually is. I hope to clarify this a little bit in this entry.

While blogs are used by millions of people as a way to interact and share portions of their life experiences with others, or to talk about their hobbies and interests, blogs are also valuable tools in Search Engine Optimization.
Generally a blog is a website outside of your main site where you can write content relevant to your area of interest; related to the content of your main site, and hopefully full of keywords and links pointed to your main domain.

By frequently creating new,keyword rich text and links on your blog you can effectively drive more traffic to your main website. Search engines love content, and they love NEW content even more. Blogs allow users to create and publish new content fairly easily, and as search engines update their data from blog sites more frequently (because they know there will be new content there often) you can see an incredibly fast return for your time involved if you really get in and get serious about your blogging.

Still confused? Think of your blog as the online version of those sign wavers you see outside of pizza shops or on the corner flagging traffic for the local tax man. Essentially you blog is just like that – it is a digital presence that is waving your flag in front of the traffic on the Information Super Highway, saying “Hey! Check out this site for great<u> insert keyword here</u>!”

In some cases people will come across your blog read it, like it, subscribe to it (making it itself even stronger in the search engine results), and find your site thusly generating more traffic for your main site – but more likely the search engines themselves will find it and see all the links to your main domain thus giving it more “strength” for the keywords you’ve targeted and thusly improving your search engine placement. The more keyword named links you have pointing to your main site (“Boise Web Design“, “Idaho Real Estate” whatever your keywords are …etc) the more trust that establishes with search engines, stating that in fact you are a source for that particular information, and thusly improving your standing for those search terms.

The most important parts of blogging are: Blog Often, Blog Well, Link link link! That is to say your blog does you no good if there isn’t fresh new content on it regularly. Even if it’s a post about the weather, make sure you include some keyword based links in that text or in the blog tags. Blog Well, by writing relevant content, rich with keywords and keyword based links – don’t lazy out and just steal something someone else has written (not only does it violate copyright, but what’s the point in having the SAME content as someone else?!). Link link link! – means make sure your blog entries have keyword based links pointing to your site. Having alot of text in your blog is only half the battle when blogging for Search Engine results – but it’s a battle that can be won!

Categories: Search Engine Optimization | Tags: , , , , | 1 Comment

Content is KING – SEO Tips

The rules have changed since the early days of search engine optimization (SEO). In the beginning your meta-tags had considerable pull regarding how you placed in search results. While they are still important and should not be neglected most search engines have moved on to using the textual content of your site to determine its importance and relevance to your search terms.

In real estate the tried and true rule of location location location is still key to a property’s value. For search engines it’s Content Content Content! Creating relevant, keyword dense, text for your website is the best sure-fire way to improve your search position. This does not mean it’s ok to fill your site with “Boise Idaho Real Estate” over and over again in a nonsense paragraph as this not only makes you site look bad to human readers but to search engines as well. What it does mean is that you will want to consider your keywords and work them into your text in a way that instances of your keywords are frequent but the text still makes sense to your human visitors.

For example, your original website text might read: “If you are looking for real estate you’ve come to the right place! I am glad to help you find the home of your dreams. Use my search options to find homes in the local area real estate market.”

Whereas a section of text optimized for the words/phrase ‘Boise Idaho Real Estate’ might read more like: “If you are looking for Boise Idaho Real Estate, or real state anywhere in Idaho you’ve come to the right place! I am glad to help you find the home of your dreams in the great state of Idaho. Use my Idaho Home Search to find Homes in Idaho and the local Boise Idaho Real Estate market.”

As you can see I have increased the number of times the words Boise Idaho Real and Estate appear in the text and have done so in a manner that not only increases the keyword density but also makes a more pleasant reading experience for the viewer as well. This is a very simple example, but the concept is there.

Filling your site with textual content relevant to your services and filled with the keywords you want to gain position for is key to improving search engine placement. Once you are able to do this be sure to add new content often as the only thing search engines love more than content is NEW content; by regularly adding new relevant text content to your site you can actually increase the number of times a search engine will visit your site for results and add a hefty lift to your placement in searches.

Categories: Search Engine Optimization | Tags: , | Leave a comment

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