Posts Tagged With: boise idaho web design

Boise SEO: Keyword Research

Lots of #SEO companies promise they can get you to #1 in Google – and honestly IT’S EASY! Especially if they get you there for keywords no one is searching for! Your site may be optimized, but that doesn’t mean it’s optimized for the best terms.

Case in point: for YEARS the highest sought after phrase for REALTORS® in Idaho’s Treasure Valley has been “Boise Idaho Real Estate” and because of that it has some of the highest competition in the region. Sad Fact: it was searched for over HALF as many times as Boise Homes.

How do you know what to optimize for? RESEARCH. There are a number of great tools out there for doing just that but the latest and my current new favorite comes right from the big brothers at Google, called Insights.

Check it out
http://www.google.com/insights/search/

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Categories: Boise SEO, boise social network management, Design Blog, Search Engine Optimization, social media, social network management | Tags: , , , , | Leave a comment

Stuffing is for Thanksgiving, Not Websites…

Stuffing Should Only Be for Thanksgiving
When most people get interested in SEO and find out some of the basics it is natural habit to fall into “big hammer” methods of getting results by cramming as many keywords into one’s site content as possible. And it isn’t uncommon for those methods to get results – even good results – quickly and with seemingly little effort. Making keyword rich content can easily get out of hand quickly. How much is enough? How much is too much?

Most people aim for a keyword density of 2% (i.e. use the keyword 2 times for every 100 words).


It’s a fine balance. Generally you want your main keyword to appear a several times either in your text or as the title of a paragraph (in bold), with keywords that are your secondary focus trailing along in frequency.

You will know for sure that you are stuffing a bit too heavily if every other word in your content is a keyword. You want your text content to have a natural flow for human readers while still being keyword dense; there are a few good methods for this.
Use keywords as a title of a paragraph or section, using bold, and/or “H” tags in the html code itself. Search engines will give a bolded word (and especially an H tag) slightly more weight than regular text on your site. H tags may just look like big text, but search engines read them differently and give them extra keyword power.

This is an H1 Tag:

Boise Search Engine Optimization

This is an H2 Tag:

Search Engine Samurai

This is an H3 Tag:

Coldfusion Cowboy


this is an alt tagUse alt-tags on your photos in place of repeating keywords over and over where users are forced to read them.

It’s not JUST about the number of times your keywords appear either. WHERE they appear also can play a big role. Make sure your keywords appear in these places as good rules of thumb for best keyword visibility:

The Title Tag.
The Page URL.
The Main Heading (H1 or H2).
The first paragraph of content.
At least 3 times in the body content (more or less depending on amount of content and if and only if it makes sense).

Search Engine Optimization isn’t some mystic art, it comes down to easy to understand elements created and managed in balanced proportions. It takes time and it takes effort to see lasting results, especially as algorithms are constantly changing.

Don’t understand any of this? Just don’t have time to manage your SEO or social network marketing? I can help! Contact me to find out how I can help you develop your digital presence to work for you.

Categories: Boise SEO, boise social network management, Design Blog, Search Engine Optimization | Tags: , , , , | Leave a comment

Google Plus – Facebook but better

Google Plus, more of the same, but better!
Earlier last week Google unveiled it’s new super top secret social network Google+ (plus). This latest project is still in limited release and has already seen it’s share of ups and downs due to an amazing amount of interest. Essentially Google+ is the search engine giants answer to Facebook and other social platforms. But it’s more than just a way to let your friends know you are drinking a cold one at Sockeye Brewpub or to share the latest joke. The search giant’s new social project will be omnipresent on its products, allowing for some of the easiest user integration we’ve yet to see and providing a huge potential for the platform to grow throughout Googles many other product. This ease of use and integration into what many people are already familiar with may give Google a serious leg up in the social networking world.

Islands in the Stream
Google+ features a Stream, basically just like Facebook News Feed, allowing users to share photos, videos, links or their location with friends…but better! You see, the focus of this social project is not on sharing with a mass group of friends, but on targeted sharing with your various social groups.

To do this, Google uses a system called Circles. Circles are an extremely easy way to add people to specific groups. Rather than the clunky or difficult ways other networks have done this with Google+ it’s as easy as dragging and dropping, or clicking an option when you accept a new persons friend request. Circles make it easy to choose exactly who you want to share with any time you post an update – an invaluable tool as our social personas collect more and more followers.

You can even easily create your own Circles to make categorizing your connections even easier.

Photos and More
Google+ has very slick photo abilities as well. The photo tab takes a user to all of the photos he or she has shared, as well as the ones he or she is tagged in. But there’s more than just photo tagging – Google+ includes a variety of image options, privacy options, and sharing features.

Facebook tried to jump the gun with their video chat – ironically enough the release of which was majorly overshadowed by Google+ launching just a few days later. As video continues to become a more and more prevalent tool the ability to hold live real time video conferences, meetings, and chat sessions may very well become “the next big thing”.

Beyond this Google+ also has some innovative and imaginative ways of Sharing content and even announcing events. To encourage easy sharing, Google has added a “recommendation engine” for finding content you are interested in. Called Google+ Sparks,it is a collection of news, videos, photos and other content grouped by interest. For example, the “Music” spark will have a listing of recent and relevant content for that topic.

Google+ allows users to create “Hang Outs”. Essentially creating their own instant “check-in” locations for events or places they are gathering. Similar to the way foursquare and other networks allow you to “check-in” to already established/verified locations, Google+’s Hang Outs let users create these wherever they are, on the fly.

The Next Social Network?
No matter what Google may claim, Google+ is without a doubt their answer to Facebook but being the giant of search engines doesn’t buy you a free ride in the social networking world – and not all of Googles past enterprises have been a success. Remember Orkut? Yeah, Google hopes nobody else does either. Google is just dipping it’s toes into the social arena at this point but in some ways their functionality alone is already a HUGE improvement over other available networks. Having only been using this new platform for a short time it is hard to judge, but already I’ve started to feel like I am playing with Tonka trucks every time I login to Facebook now. With Google+ whispering rumors of a “business profile” ability that is yet to come to the Google+ platform the leader in search engines may soon be giving everyone in the social networking world a real run for their money.

Categories: Boise SEO, boise social network management, Design Blog, Search Engine Optimization | Tags: , , , , , | Leave a comment

SEO Basics Demystified

It seems there is some mystery to how search engine optimization works, despite it being fairly basic. Whether this is intentionally propagated by SEO companies looking to convince potential customers they are better off hiring someone to do the job for them, or just a general lack of website owners wanting to take a hands on approach and do a little homework – it’s hard to say.

Regardless there are just a few very basic things to understand in order to help improve ANY websites standing in search engine results. It is my hope to clarify a few of these items in order to help educate those interested in learning search engine optimization for themselves.

There are three main things that will largely determine your search engine visibility: Age of Your Domain, Keyword Density, and Backlinks.

Age of your domain:
Sadly, not a lot you can do about this one if you are new. Believe it or not the search engines do give a little ‘grandfathering’ powers to sites just for being around for a longer time.

Keyword Density:
This is the number of times a keyword appears in your sites content. Your keywords should be focused on your target market, so if you sell shoes in Boise for instance good keywords would be things like “boise shoes”, “shoes in boise”, “boise footwear”. Search engines look for these keywords in your site code and text as well as in the URL itself – and even seem to give a little extra edge to sites which have their keywords in the domain name itself.

A word of caution: stuffing is only good at Thanksgiving, and that includes keywords. Make sure you don’t OVER saturate your site with keywords to the point that it becomes illegible to human readers. Keyword stuffing can eventually harm your search engine position as much as not having those keywords at all.

Backlinks:
These are links from other websites pointed to you essentially saying you are a credible source for what you claim to be. I often use the analogy of the sign waver guys you see on the corner – essentially a link from another website to yours is like a sign waver on the internet saying “GO Here for This Service”. Search engines see that and give you better placement for it.

Those are the “Top 3” of factors that will effect your standing in search results. Secondary factors include things like how many other sites are competing against yours, website page count (internal links), and frequency of updates.

There are any number of keyword research and density tools online, as well as tools which allow you to see how many backlinks your site has; I encourage those interested in doing their own SEO to make use of these largely free online tools like Google Analytics, Google Webmaster Tools, and others.

Some simple tips for improving your sites SEO:
Make your main keyword prominent in the top portion of your website, preferably in the meta-data and by using “H tags” near the top of the site. Search engines read sites from the top down, so it is always best to have keywords at the top even if nowhere else on the site.

Be sure to make at least a couple of the keywords found on your site BOLD. It’s a small thing but some search engines still give bolded keywords a little extra relevance.

Make the links within your site use a keyword instead of “click here” for anchor text. So if you have a page on your site you are linking to for “Boise Homes” make the text the user clicks reads BOISE HOMES instead of Click Here (this same rule applies for creating links to your site from external websites). Read more about Building Better Backlinks here…

Link to other sites, but more importantly get other sites to link to you. The internet, and seo success, is all about being interconnected. Request owners of websites in your industry in other states to link to you. Comment on blogs and websites and include your website link. Add your website to online directories. Establish profiles on social networks like Facebook, Twitter, and LinkedIn to help expand your overall web presence.

ANY of these things will help your websites search engine position if done correctly. It’s not some arcane magic, it generally comes down to putting in the time to do some research, a lot of typing, and either maintaining your website code or working with an experienced web developer who understands SEO.

There are myriad other details and subtle techniques to really harness the power of the web to boost your business, but just starting with these very basic items is key to better search engine placement.

Interested in learning more? Stay tuned to this blog, or connect with me on any of my social portals. Generally I am as easy to find as typing Hinsel into a search engine.

Don’t have time, or don’t care to handle SEO for your website on your own? I can offer exceptional organic search engine optimization for established websites or create an search engine friendly design for you from scratch. Contact me to get started!

Categories: Boise SEO, boise social network management, Design Blog, Search Engine Optimization | Tags: , , , , , | Leave a comment

BOISE SEO BLOG: Build Better Backlinks

Backlinks are essentially links from external websites to your website. Why are they important? Backlinks are important because keyword density will only get you so far in many cases ( high keyword difficulty phrases like BOISE SEO ). The more people vying for a particular phrase makes it more difficult to gain good placement for those searches; beyond having good keyword focused text the next best way to do that is with backlinks.

Links to your website from other (preferably well ranked sites) essentially lend credibility to your website with the search engines. If 5,000 people are linking to your website saying it is THE source for Boise Ghost Blogging for instance, guess what, the search engines will believe those 5,000 people and give you a bump up in the search results.

While having 5,000 people linking to your website is good, it’s not as good as perhaps having 100 high quality links pointed to your site. So what determines quality? For the most part it is determined by PageRank.

“PageRank is a link analysis algorithm, named after Larry Page,used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set….”

You can see what a websites pagerank is by using online tools like the one here to determine a sites basic backlink quality.

Other factors that make a site a good source of backlinking is the sites content (is it related to your audience or genre), and the amount of traffic that website itself receives.

Ways to Create Backlinks

Social Networks – Many social sites like Facebook, Twitter, and LinkedIn will allow you to add links to your website, the problem with many of those sites is that they attach a nasty bit of code to their links called NOFOLLOW. This essentially tells spiderbots not to follow the link or lend it credibility towards your overall backlinking numbers. Don’t discount having links on social networks to your main site, they are still important and can deliver live person traffic to your website, but from a backlinking perspective they are somewhat a neutral item.

Blogs – blogs, like this one, are a great way to create backlinks. It is important to market the blogs themselves or no one will ever see the links or content you’ve made there, so by all means if you make a blog, MARKET the blog. Blogs are a great way to create informative content and get it out easily to your prospective viewers.

Comment on Blogs – find blogs others in your industry have written and comment on their posts. Sometimes these links too will contain the dreaded NOFOLLOW code but they are still working to get your link out there and chances are if you do it right the people who read that blog will click your link to see more about what you are talking about or who you are.

Directories Etc – Sites like DIGG, Stumbleupon, etc all allow you to publish your blogs and content to a wider audience. This can lead to better linkage and a wider audience of visitors.

Email Blasts and Signatures – by all means put a link to your site in your email signature. Every email you send can then potentially lead to your website, this won’t count as a true backlink per se but it can help drive traffic. eBlasts work much the same, get a list together and send out an email copy of your latest blog or current special, it’s a last resort in many cases but it can help drive traffic up.

It’s MORE than just making links tho…
You can create links all over the place like this one: click here and then wonder why you aren’t seeing any results. You see it’s more than JUST a link pointed to your site.

While yes, the link itself IS important it is even more important to have the TEXT of that link be related to your targeted keyword. You will notice up above I linked out to a few places using keywords like BOISE SEO and Boise Ghost Blogging…that was intentional. You see those whacky little internet spiders don’t just count where the link is going to but also what words the “anchor text” of the link is made of…

The code of a link looks something like what you see here:
<!– <a href=”http://www.hinsel.com&#8221; target=”_blank”>Boise Web Design</a> –>
the HREF is the address the link goes to

the target (in this case) just tells the browser to open it in a new/blank winow

the words between the A HREF code and the closing /A tag is what is called the ANCHOR TEXT. By customizing this text wherever possible you can make your backlinks even more potent.

If all the links to your website have the anchor text MY WEBSITE you are actively trying to gain position/credibility for the phrase “my website”…of which there are over 1 billion people doing the same (likely unknowingly). It is thereby best to use your keywords when linking to your website whenever possible. Many directories or other sites won’t give you any option, but often they ask for a “Name” for the link; instead of putting “my website” put your keyword…this is one reason why blogs are wonderful, because they make it easy to create custom anchor text links within a post.

It’s quite simply to improve ANY websites search engine position if you know the basics and how to use them effectively. If the competition is astronomical you may have to work harder to gain ground, or target more localized or niche markets to see better results there first, but creating EFFECTIVE properly formatted backlinks whenever possible can be a real boost; something that just about anyone who is trying to improve their search engine placement can do.

Do you have questions about search engine optimization in Idaho? Need a ghost blogger to write effective content for you? STILL not sure what the hell Twitter is and how to use it for anything more than letting people know you are at Costco? I can help with all those things! I provide the best Social Network Management in Boise , Idaho and likely for far less cost than anyone else. Feel free to contact me here or via any of my many social portals if you have questions, need help getting started or want to hire the best Search Engine Samurai online today. 😀

Categories: Boise SEO, Boise SEO Clients, Design Blog, Search Engine Optimization | Tags: , , , , , , , , | Leave a comment

Boise SEO Blog: SEO Basics

Thank you for visiting my humble Boise SEO blog. It is my hope to share with you my knowledge regarding the world of search engine optimization and how you can apply very basic, easy to use, tactics to improve your website.

Search engine optimization often seems to be all smoke and mirrors to most people, but in truth it really is not that wildly difficult to understand and grasp in order to harness the power of search engines to improve your website traffic, sales, and digital presence.

It really comes down to just a few key factors deciding how your website is positioned in search engine results pages (SERP). Lets look at a couple most important factors:

Content – Not JUST content but KEYWORD rich content. Keywords are the targeted words or phrases that you want to use in order for people to find you in search results. Use your keywords within your websites text as often as possible without sounding like a broken record or “stuffing” your site. For instance, one of my keywords is Boise SEO; as you have seen I’ve used it a couple times in this blog post. Not only that, often when I have used it I will make it a link to the website or page I wish to lend a little “google juice” to. Which brings us to our next SEO factor….

Linking – Backlinks, or links from other sites to yours tend to be most important, but internal links have also now become valid and important as a positioning factor as well. By establishing incoming links from other quality well positioned websites to your site you gain credibility with the search engines – they figure if you have 5,000 sites pointing to you saying “This is a resource for Boise SEO” that there must be something to those links; thusly they give you a bump up in the search engine results. Internal links on your site (links to other pages on your site) are important as well as they demonstrate an interc0nnectivity and flow of information, as well as a larger picture of your overall site footprint. For instance in this paragraph I will tell you if you want to know what a blog is to follow the link I just made. Sites with more pages, obviously contain more content, and sites with more content and more links to that content are easier to navigate for users and search engines like that.

Keyword Difficulty – this isn’t something you will really have any control over. Keyword Difficulty is basically the number of websites competing to gain placement for a particular term or phrase. When you search on Google you will see up at the top the number of results; that is a good general way to judge difficulty for a keyphrase without using third party software or tools. The more people vying to be number one for a phrase (like Boise SEO) the more difficult it will be for newcomers or any one particular site to gain placement for that word or phrase without putting in some footwork. If you find there is very very low difficulty for a given keyword it may not be best to focus on gaining ground for that search as obviously many people may not be searching for Purple Zebra Hacksaws….

A basic formula for this might read Keyword Density + #of Backlinks – Keyword Difficulty &  = SERP

INSIDER SEO TIP: a rule of thumb I go by is that if you see less than 200,000 results for any given phrase you search on, chances are you should be able to EASILY gain position for that search with minimal work [ie keyword density alone in many cases].

Lesser Factors that Impact Search Engine Position:

Age of the site: this is quickly becoming less of a factor but for a while just by having a site for a long time you could gain some credibility.

Meta-Tags: Really not SO important. Your title tag will carry a little more weight, but really these tags just count towards your overall keyword density more than being any sort of magic SEO bullet.

Page Load Time: yes, the time it takes for your site to load is now becoming a factor in search engine placement; will likely become an even bigger factor in the future with the advent of live searches and more mobile users. It is for this reason (thankfully) that simplicity and sanity may soon return to an internet near you.

These things are really just the tip of the iceberg, and honestly this post was written a bit self-servingly to assist in my own little Boise SEO experiment – but you will note that I did not just tout “buy my stuff buy my stuff” or promise to “demystify” SEO secrets and then only give you a bunch of fluff. I SHARE my SEO knowledge as much as I can in order to help make a better more well informed online community – because after all god knows I can only handle so many SEO, Boise Ghost Blogging and Idaho Social Management customers on my own anyway! ; )

Don’t hesitate to hit me up on any of my social portals if you have any questions or if this Search Engine Samurai can ever be of honorable service!

Categories: Boise SEO, Boise SEO Clients, Design Blog, Search Engine Optimization | Tags: , , , , , , , , , , | 1 Comment

Facebook: Profile or Page

So you’ve finally woke up, joined the rest of us living in the 21st century, and jumped on the ole social networking bandwagon by gettin you some Facebooking action. Well congratulations – but that’s only the first step.

See, a Facebook profile is sort of standard. If you intend to do more with Facebook other than just grow crops, or poke friends then you need to know the differences between a standard Facebook Profile and a Facebook Fan Page.

Is it really THAT important?
Well, technically YES. Facebook intends for your personal interactions to be separate from your business advertisements. This is even in their Terms of Use, so by advertising your real estate or seafood company on your personal profile you may be in violation of their Terms and can even get your profile deleted!

So what’s the difference?

A Facebook Profile is personal. Use it to talk to friends, post vacation pictures, play games, and all that fun stuff.

A Facebook Fan Page is where Facebook intends for you to advertise your business, company, group, or products.

Knowing the difference can help you get more out of Facebook. When someone Googles your name on Facebook they will generally be taken to your profile page where they will see your pretty photo, maybe some of your friends, and what pages you are a fan of…so great, everyone that visits this page knows what you look like and that you love Krispy Kreme donuts…doesn’t really help advertise your business or services much does it? When you have a Fan Page however visitors will see your photo or logo, can see your wall, posts by fans, and if you add some plugins you can even display images and text — which not only can add much needed visual interest to your Facebook portal but can also provide search engines with extra information and links to drive traffic to your main site or services.

See the difference:

A profile page with a personalized url:

Hinsel on Facebook

Some Fan Page examples:

Realtor Websites
Boise Home Pro

So as you can see by these examples this is quite a bit of difference in the appearance as well as the spider-able content available for search engines.

Facebook and other social networking sites are not a trend. They are here to stay and are changing the way search engine optimization is done. To make the most of these networks you need to be in the know as to how to use them to your greatest advantage. The good news is it can be fairly easy, the better news is I can help you create and manage these sites at great afforable rates.

Need social network management in Idaho? Maybe you want the best Boise Web Design…either way contact me to learn more about making the most out of the web to develop a powerful, living, digital presence.

Categories: Design Blog, Search Engine Optimization | Tags: , , , , , , , | Leave a comment

The Best HDTV Installation in Idaho

Thanks for visiting my Boise Web Design blog once again! Today I would like to proudly share with you my latest redesign project for the Wireguys in Meridian, Idaho. Wireguys provides the best HDTV installation and conversion services in Idaho! Over the course of the couple of years I have been working with the Wireguys and doing their online marketing I have to say I’ve been really impressed with the dedication to quality shown by everyone there. They can get you into the 21st century so you can join the HDTV Revolution in Boise and start enjoying high quality high definition NO FEE TV in Boise Idaho !

boise hdtv
Check out their website to see my latest Boise Web Design work, and give them a call to schedule a time for one of their experienced techs to come out and get you wired!

Wireguys also specializes in Flat Screen Installation, residential wiring, outlets of all kinds, Idaho business wiring, and much much more! If you need it wired – you NEED the Wireguys!!

Categories: Design Blog, Search Engine Optimization | Tags: , , , , , , , , | Leave a comment

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