Posts Tagged With: hinsels blog

BOISE SEO BLOG: Build Better Backlinks

Backlinks are essentially links from external websites to your website. Why are they important? Backlinks are important because keyword density will only get you so far in many cases ( high keyword difficulty phrases like BOISE SEO ). The more people vying for a particular phrase makes it more difficult to gain good placement for those searches; beyond having good keyword focused text the next best way to do that is with backlinks.

Links to your website from other (preferably well ranked sites) essentially lend credibility to your website with the search engines. If 5,000 people are linking to your website saying it is THE source for Boise Ghost Blogging for instance, guess what, the search engines will believe those 5,000 people and give you a bump up in the search results.

While having 5,000 people linking to your website is good, it’s not as good as perhaps having 100 high quality links pointed to your site. So what determines quality? For the most part it is determined by PageRank.

“PageRank is a link analysis algorithm, named after Larry Page,used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set….”

You can see what a websites pagerank is by using online tools like the one here to determine a sites basic backlink quality.

Other factors that make a site a good source of backlinking is the sites content (is it related to your audience or genre), and the amount of traffic that website itself receives.

Ways to Create Backlinks

Social Networks – Many social sites like Facebook, Twitter, and LinkedIn will allow you to add links to your website, the problem with many of those sites is that they attach a nasty bit of code to their links called NOFOLLOW. This essentially tells spiderbots not to follow the link or lend it credibility towards your overall backlinking numbers. Don’t discount having links on social networks to your main site, they are still important and can deliver live person traffic to your website, but from a backlinking perspective they are somewhat a neutral item.

Blogs – blogs, like this one, are a great way to create backlinks. It is important to market the blogs themselves or no one will ever see the links or content you’ve made there, so by all means if you make a blog, MARKET the blog. Blogs are a great way to create informative content and get it out easily to your prospective viewers.

Comment on Blogs – find blogs others in your industry have written and comment on their posts. Sometimes these links too will contain the dreaded NOFOLLOW code but they are still working to get your link out there and chances are if you do it right the people who read that blog will click your link to see more about what you are talking about or who you are.

Directories Etc – Sites like DIGG, Stumbleupon, etc all allow you to publish your blogs and content to a wider audience. This can lead to better linkage and a wider audience of visitors.

Email Blasts and Signatures – by all means put a link to your site in your email signature. Every email you send can then potentially lead to your website, this won’t count as a true backlink per se but it can help drive traffic. eBlasts work much the same, get a list together and send out an email copy of your latest blog or current special, it’s a last resort in many cases but it can help drive traffic up.

It’s MORE than just making links tho…
You can create links all over the place like this one: click here and then wonder why you aren’t seeing any results. You see it’s more than JUST a link pointed to your site.

While yes, the link itself IS important it is even more important to have the TEXT of that link be related to your targeted keyword. You will notice up above I linked out to a few places using keywords like BOISE SEO and Boise Ghost Blogging…that was intentional. You see those whacky little internet spiders don’t just count where the link is going to but also what words the “anchor text” of the link is made of…

The code of a link looks something like what you see here:
<!– <a href=”; target=”_blank”>Boise Web Design</a> –>
the HREF is the address the link goes to

the target (in this case) just tells the browser to open it in a new/blank winow

the words between the A HREF code and the closing /A tag is what is called the ANCHOR TEXT. By customizing this text wherever possible you can make your backlinks even more potent.

If all the links to your website have the anchor text MY WEBSITE you are actively trying to gain position/credibility for the phrase “my website”…of which there are over 1 billion people doing the same (likely unknowingly). It is thereby best to use your keywords when linking to your website whenever possible. Many directories or other sites won’t give you any option, but often they ask for a “Name” for the link; instead of putting “my website” put your keyword…this is one reason why blogs are wonderful, because they make it easy to create custom anchor text links within a post.

It’s quite simply to improve ANY websites search engine position if you know the basics and how to use them effectively. If the competition is astronomical you may have to work harder to gain ground, or target more localized or niche markets to see better results there first, but creating EFFECTIVE properly formatted backlinks whenever possible can be a real boost; something that just about anyone who is trying to improve their search engine placement can do.

Do you have questions about search engine optimization in Idaho? Need a ghost blogger to write effective content for you? STILL not sure what the hell Twitter is and how to use it for anything more than letting people know you are at Costco? I can help with all those things! I provide the best Social Network Management in Boise , Idaho and likely for far less cost than anyone else. Feel free to contact me here or via any of my many social portals if you have questions, need help getting started or want to hire the best Search Engine Samurai online today. 😀

Categories: Boise SEO, Boise SEO Clients, Design Blog, Search Engine Optimization | Tags: , , , , , , , , | Leave a comment

Boise SEO Blog: SEO Basics

Thank you for visiting my humble Boise SEO blog. It is my hope to share with you my knowledge regarding the world of search engine optimization and how you can apply very basic, easy to use, tactics to improve your website.

Search engine optimization often seems to be all smoke and mirrors to most people, but in truth it really is not that wildly difficult to understand and grasp in order to harness the power of search engines to improve your website traffic, sales, and digital presence.

It really comes down to just a few key factors deciding how your website is positioned in search engine results pages (SERP). Lets look at a couple most important factors:

Content – Not JUST content but KEYWORD rich content. Keywords are the targeted words or phrases that you want to use in order for people to find you in search results. Use your keywords within your websites text as often as possible without sounding like a broken record or “stuffing” your site. For instance, one of my keywords is Boise SEO; as you have seen I’ve used it a couple times in this blog post. Not only that, often when I have used it I will make it a link to the website or page I wish to lend a little “google juice” to. Which brings us to our next SEO factor….

Linking – Backlinks, or links from other sites to yours tend to be most important, but internal links have also now become valid and important as a positioning factor as well. By establishing incoming links from other quality well positioned websites to your site you gain credibility with the search engines – they figure if you have 5,000 sites pointing to you saying “This is a resource for Boise SEO” that there must be something to those links; thusly they give you a bump up in the search engine results. Internal links on your site (links to other pages on your site) are important as well as they demonstrate an interc0nnectivity and flow of information, as well as a larger picture of your overall site footprint. For instance in this paragraph I will tell you if you want to know what a blog is to follow the link I just made. Sites with more pages, obviously contain more content, and sites with more content and more links to that content are easier to navigate for users and search engines like that.

Keyword Difficulty – this isn’t something you will really have any control over. Keyword Difficulty is basically the number of websites competing to gain placement for a particular term or phrase. When you search on Google you will see up at the top the number of results; that is a good general way to judge difficulty for a keyphrase without using third party software or tools. The more people vying to be number one for a phrase (like Boise SEO) the more difficult it will be for newcomers or any one particular site to gain placement for that word or phrase without putting in some footwork. If you find there is very very low difficulty for a given keyword it may not be best to focus on gaining ground for that search as obviously many people may not be searching for Purple Zebra Hacksaws….

A basic formula for this might read Keyword Density + #of Backlinks – Keyword Difficulty &  = SERP

INSIDER SEO TIP: a rule of thumb I go by is that if you see less than 200,000 results for any given phrase you search on, chances are you should be able to EASILY gain position for that search with minimal work [ie keyword density alone in many cases].

Lesser Factors that Impact Search Engine Position:

Age of the site: this is quickly becoming less of a factor but for a while just by having a site for a long time you could gain some credibility.

Meta-Tags: Really not SO important. Your title tag will carry a little more weight, but really these tags just count towards your overall keyword density more than being any sort of magic SEO bullet.

Page Load Time: yes, the time it takes for your site to load is now becoming a factor in search engine placement; will likely become an even bigger factor in the future with the advent of live searches and more mobile users. It is for this reason (thankfully) that simplicity and sanity may soon return to an internet near you.

These things are really just the tip of the iceberg, and honestly this post was written a bit self-servingly to assist in my own little Boise SEO experiment – but you will note that I did not just tout “buy my stuff buy my stuff” or promise to “demystify” SEO secrets and then only give you a bunch of fluff. I SHARE my SEO knowledge as much as I can in order to help make a better more well informed online community – because after all god knows I can only handle so many SEO, Boise Ghost Blogging and Idaho Social Management customers on my own anyway! ; )

Don’t hesitate to hit me up on any of my social portals if you have any questions or if this Search Engine Samurai can ever be of honorable service!

Categories: Boise SEO, Boise SEO Clients, Design Blog, Search Engine Optimization | Tags: , , , , , , , , , , | 1 Comment

Facebook: Profile or Page

So you’ve finally woke up, joined the rest of us living in the 21st century, and jumped on the ole social networking bandwagon by gettin you some Facebooking action. Well congratulations – but that’s only the first step.

See, a Facebook profile is sort of standard. If you intend to do more with Facebook other than just grow crops, or poke friends then you need to know the differences between a standard Facebook Profile and a Facebook Fan Page.

Is it really THAT important?
Well, technically YES. Facebook intends for your personal interactions to be separate from your business advertisements. This is even in their Terms of Use, so by advertising your real estate or seafood company on your personal profile you may be in violation of their Terms and can even get your profile deleted!

So what’s the difference?

A Facebook Profile is personal. Use it to talk to friends, post vacation pictures, play games, and all that fun stuff.

A Facebook Fan Page is where Facebook intends for you to advertise your business, company, group, or products.

Knowing the difference can help you get more out of Facebook. When someone Googles your name on Facebook they will generally be taken to your profile page where they will see your pretty photo, maybe some of your friends, and what pages you are a fan of…so great, everyone that visits this page knows what you look like and that you love Krispy Kreme donuts…doesn’t really help advertise your business or services much does it? When you have a Fan Page however visitors will see your photo or logo, can see your wall, posts by fans, and if you add some plugins you can even display images and text — which not only can add much needed visual interest to your Facebook portal but can also provide search engines with extra information and links to drive traffic to your main site or services.

See the difference:

A profile page with a personalized url:

Hinsel on Facebook

Some Fan Page examples:

Realtor Websites
Boise Home Pro

So as you can see by these examples this is quite a bit of difference in the appearance as well as the spider-able content available for search engines.

Facebook and other social networking sites are not a trend. They are here to stay and are changing the way search engine optimization is done. To make the most of these networks you need to be in the know as to how to use them to your greatest advantage. The good news is it can be fairly easy, the better news is I can help you create and manage these sites at great afforable rates.

Need social network management in Idaho? Maybe you want the best Boise Web Design…either way contact me to learn more about making the most out of the web to develop a powerful, living, digital presence.

Categories: Design Blog, Search Engine Optimization | Tags: , , , , , , , | Leave a comment

if the disease doesn’t kill me the doctors will…

Many of you have been wondering about my recent absence; well quite frankly I need to put some of this down in print for my own sake…

A couple weeks ago I started having chest pains at night before bed, accompanied by chills and cold sweats. I have known for some time that I had high blood pressure, but like a stubborn male fool I did nothing about it. Well, the closeness of the reaper finally got me to go.

At my first check in at urgent care that day my blood pressure was 200/110! They drew blood and scheduled me to see a doc the next day. Next day it was 216/130! Scary enough in its own right yeah? Doc put me on Lisinopril and Hydrochlorothiazide.

Well when the blood came back the doctor called to inform me that I was type 2 diabetic…my blood sugar was in the 300-390 range which is DEADLY. Those chest pains and chills at night weren’t necessarily my blood pressure, it was likely my blood sugar as well. He raised my dose of the first two meds and prescribed Metformin.

At that point I was drinking 3-4 sodas a day, sweet tea, mocha coffee,and eating whatever I wanted (altho I had cut back on food already as I was trying to get a little more healthy on my own). Essentially I was pouring sugar down my throat all day every day. [the average soda contains all the pure sugar you need for two days!!!]

First day on the double dose of the new meds and the Metformin I began reacting poorly. The Lisinopril was giving me a cough associated with ACE inhibitor reactions. I called the nurse line (was the weekend of course so no docs on call) and they said “oh thats normal don’t worry”. By 1pm that day the Metformin kicked in…turns out it has a HORRIBLE side effect of diarrhea…and also the Hydrochlorothiazide itself is a DIRUETIC! So double dose of the nasties. I was in the toilet every 20 mins, all day. By 11 that night I was cold, pouring sweat, and nearly incoherent. Bobbi took me to the ER. *SEVERE* dehydration which also made my blood sugar go through the roof. (see the doc just threw pills at me and didn’t point out the fact you have to EAT while taking them to avoid adverse reactions….being scared to death of this new disease I was starving myself and eating nothing).

The ER gave me fluids and gave me some insulin. The doc there changed my meds to Atenolol for blood pressure and Glyburide for the blood sugar. After I got the fluids and insulin I felt like a new man.

The first few days on the new meds went ok. Blood pressure was coming down to a safer range; so was blood sugar. Thursday went and had my stress test…did well, blood pressure was high but came down at the normal rate and ekg was fine. The heart doctor prescribed a new blood pressure med, and told me to double my Atenolol to the maximum dosage of 100mg a day plus to start taking Adacand (another blood pressure med) and Simavastitn (for my cholesterol which was a little high)….needless to say being broke kept me from getting the new meds and being SUSPICIOUS kept me from doubling my Atenolol. The regular doc called me that night and said to keep my Atenolol at 50mg (even tho earlier that day he too said to raise it to 75mg!)…so TOTAL confusion for this newly diagnosed diabetic who STILL has not received any meal planning info or anything….

I guess it took a few days for the Glyburide to fully settle in…Friday I had my first hypoglycemic episode. It was all I could do to get into the kitchen and get the apple sauce before I blacked out. Shaking all over, vision flashing and going dark. The SCARIEST thing I have EVER experienced.

The next day went fairly fine. Still learning what and how to eat – as the doctor had at that point provided NO dietary info or anything to me (I think they were expecting me to keep up my bad habits somehow!). Saturday night got major hypo again around 5pm because I hadn’t eaten for a while…even tho my blood sugar only read 120 that is about HALF of what my body is used to it being!!

It was after panicing and probably eating a little too much sugar (apple) my blood sugar went to the opposite end of the spectrum. Heart racing, head ache and general bad feeling. Almost went to the ER again I felt so bad, but I road it out.

Sunday I took initiative and cut my Glyburide down to half dose. Seemed to do alot better, got a little hypo in the evening but not too too bad. Monday went to see the doc to see what was going on. I have lost 16lbs in the last two weeks. He was shocked and amazed that I have cut out all sugar drinks and all my other bad habits. (from what I can figure I am eating about 900 cal a day now). Told me to go ahead and bump my Atenolol up to 100mg and start the Atacand and Simvastatin. Come back in a few weeks. Gave me a print out of some “diabetic” info that was even LESS helpful than the stuff I had been finding online. He referred me to the diabetic clinic but they have yet to call or offer any info/assistance…

I missed a snack between meals and didn’t eat quite enough. Didn’t eat much lunch. Come 5pm I was hypo even tho my blood sugar was only 140. I actually lost consciousness for a little while laying in bed before I had strength to call Bobbi in. Ate a slice of bread, a slice of cheese, 5 raisins, a dr atkins bar (fairly low carbs and good fiber [these have saved my life more than once in the last few days!!]), some veggie chips. Was feeling better. Thought I was fine. Well apparently I didn’t wait long enough for the kick back because my blood sugar went up to 220….which while not THAT high it was a good 80+ point jump. Made the BAD decision to try and walk around Walmart cuz we needed to get some groceries….felt like someone punching me in the chest if I went more than 20ft. You know those old people benches in Walmart? Yeah, I was thanking GOD for them. Sat down and started feeling better…I guess exercise after eating can really spike you out…

Got home, drank lots of water and relaxed and finally started coming back to normal. Went to bed blood sugar was 160, not so bad, sucked on a mint just to try and keep it up so I wouldn’t go hypo while alseep. My fasting sugar level in the morning was 170 so my liver was likely at work while I was sleeping to keep me from going hypo…this is sometimes referred to as “dawn syndrome”…

Woke up this morning, blood sugar was 170. Decent. While doing the morning constitutional I started to feel cold/shakey. Went and ate a banana, a little kashi cereal, part of an Atkins bar and some applesauce. Started to feel some better until the blood sugar high hit (240) and then it was back to being sluggish and unable to get up and walk around without sweating and chest pounding. Had to call in sick for work, no way I can drive like this. Bobbi, god bless her with so many health probs of her own is too bad off to drive me to work every day….

I have GOT to get off this blood sugar rollercoaster. I have GOT to be able to work. Today I took 75mg of my Atenolol because I know my blood pressure is still a little high…it’s pretty bad when you have to regulate your own medicine because the doctors don’t know what they are doing.

I feel like this has all just been thrown at me; do not know what I am supposed to be doing to take care of myself and feel NORMAL. Doc says there is a very good chance that once I drop enough weight my body will begin to regulate itself, and that is my sincerest hope – I just have to find a way to stay ALIVE and be FUNCTIONAL until then (which seems to mean going against the doctors recommendations at times and being SUPREMELY vigilant about my diet)….[it perplexes me tho because I never used to feel this way (super lows super highs on the blood sugar) until I started these meds]….as I research these meds more and more my confidence in doctors falls. The Metformin and Hydrochlorothiazide I was originally given have a BIG warning about combining them for instance…the Glyburide is of course known to cause hypo episodes (it basically tells your pancreas to make more insulin whether you need it or not!) but also almost DOUBLES ones likelihood of cardiac incident…

This has been a mixed blessing in some ways. Certainly it is getting me where I’ve needed to be for a LONG time, but in addition I am finding that many of the very bad feelings Bobbi has (including her feinting and falling) may in fact be related to her low blood sugar episodes. The down side is it almost seems to be putting my life MORE at risk at times; is of course ruining my ability to live a normal functional life…

Take care of yourselves everyone. Check your stats well and check them often, you will be AMAZED how much blood sugar can effect every single aspect of your physical body.

Categories: Personal Blog | Tags: , , , , , | 2 Comments

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